eCommerce Black Friday guide: How to generate 45% of your yearly revenue in 3 months (strategy + channels)
Hey hackers!
If you work in eCommerce, you probably already know how important Black Friday is. We decided to start early and write a guide based on our process that generated us 45% of yearly revenue in 3 months.
Here's what we covered:
Preparing for Black Week 2 Months Ahead - Start building a warm audience early. 1 month before Black Week, we start pre-buying media to collect as many emails as possible. During Black Week sales, we'll be retargeting that warm audience through pre-bought media as buying ads DURING Black Friday gets incredibly expensive.
eCommerce Marketing Channels for Promotion and Sales - Retargeting through pre-bought media is essential if you want to succeed at Black Friday. With this strategy, you’ll be lowering your ad spends to start the customer acquisition process earlier. It’s very hard to get new customers during BFCM as many other advertisers are spending their resources to do the same. The idea here is to retarget all the people who you’ve been pulling into your eCommerce ecosystem. Email marketing is also essential here (generated us $300k+ in few days), SMS marketing, giveaways, influencer marketing (only slightly).
10+ Other Proven Black Friday Cyber Monday Strategies - Building scarcity and FOMO, launching early, customer segmentation (VIP segmentation for emails), product launches (using our formula), gifting with gamification, proper management in place, investing in relationships over discounts, and more.
The rest of the article goes much more in-depth on above points (with examples/screenshots). So, if you're interested in some essential Black Friday eCommerce marketing techniques and strategies, check out the full article here:
