4
1 Comment

Effective Email Signature?

Hey,
I came across Noah Kagan's email signature, which says something like "Come Eat Tacos With Me" and it redirects to an email opt-in on SumoMe.

Thoughts on other effective email signatures to drive more traffic back to a site?

  1. 5

    I think it depends who your target audience is (assuming you are an indie hacker where your role in the company doesn't matter because you're basically doing everything)...

    For B2B, I include the normal stuff (name, title^, company/product name, email address, phone number and website/landing page URL ). Then I have a few interesting extras I've picked up over the years:

    • Calendly link (takes the recipient to a page where they can book a call/meeting with me straight away from my availability)

    • Address (depending on my project and the target audience, I either have my full business address or a line like made in sunny San Francisco/Zurich. This has boosted my conversion rates for cold email by a few %

    • Tag line with social proof. Something like Saving companies like Google, Apple and Facebook $millions on their dog-walking needs - join them today.

    ^My advice for indie hackers regarding titles is to call yourself the founder, not CEO or some other inflated title.