Effective Operational Management Strategies for Digital Agencies: Insights and Best Practices

📈Are you looking to take your business to the next level?
In this article with our guest Taylor Murchison, a veteran digital marketing and operations manager, we'll dive into Taylor's journey in operations management, exploring the challenges and insights he's gained 👉 https://bityl.co/IXFa

❓How do you see the role of an operations manager in an agency? What challenges do you face in this role?
📍"In my opinion, an operations manager is critical to the long-term success of an agency. While each department is focused on its KPIs and deliverables, an operations team can help ensure success for everyone. There are always challenges, but they evolve over the lifespan of an agency. Early in an agency's maturity, the focus is often on a nominal tech stack, SOPs, and who's doing what. As the agency progresses, the operation's focus grows into things like department utilization rates, when to hire, and decreasing roadblocks."

❓What is your attitude to innovation in operational processes? What innovations have you implemented in the agency and how have they impacted the business?
📍"A lack of innovation in SOPs can be crippling to the sustained success of an agency. If you're still doing things the way they were a decade ago, you'll lose to competitors at the forefront of the industry. We make it a point to be involved in current conversations and nerd out on what's new or coming soon. The RooKrew evaluates emerging technologies and tools to determine if they can/should be added to our SOP library."

❓What steps do you take to ensure that your team members are effectively communicating with one another? How do you ensure that everyone is on the same page?
📍"Two things we couldn't live without: Slack and a weekly "all hands" meeting. We also make an effort to regularly let our teammates know that we're available for any questions or concerns they have. No one is more important than anyone else, and no question is a dumb one to ask."