What's the ROI on long-form blogging?
I'm working on "YC for biopharma startups" to help young scientist-founders start companies. I'm writing well-researched blog posts to evangelize the mission and address objections. But well-researched posts are long, and don't get read.
I recently converted a series of four long posts into one shorter, more visual post in an effort to increase engagement. Would love your thoughts, and any advice on how to effectively communicate complex ideas.