Efficient Growth Strategy for B2B SaaS
I'm building Kelogs Crawler (https://www.kelo.gs), a SaaS audit and monitoring tool for Technical SEO.
It helps end-users to:
1/ Save a lot of ressources (time/money, bandwidth)
2/ Provide a high quality service to clients (case of SEO agency and freelance)
3/ Save the business (resurrect from a collapse of ranking in Google because of SEO issues during website migration for instance)
It has been a side project for several years.
I'm entering into the process of selling.
The targets are the followings:
Targets in terms of company:
- E-commerce / companies with > $1M sales / year from Organic Traffic
- SEO agencies working with > $2000 incomes / month / client
- SEO freelance working with > $2000 incomes / month / client
- Any website owner struggling to handle millions of pages to crawl & analyse
Targets in terms of people to reach:
- CEO of e-commerce/companies > $1M sales / year from Organic Traffic
- CEO of SEO Agency
- Marketing Director / Manager
- SEO Inhouse
- SEO Director / Consultant
- SEO Freelance
I'll have to find a way to talk to each target.
I would like to focus on high potential leads, and talk almost only with my ideal customers.
I thought to communicate with our audience by/while providing value to it, and while using our software to extract KPI.
It could be for instance:
- Newsletter about the competitive environment evolution
- Deep study about the competitive environment of the potential client
=> Both would be automated from beginning till the end.
Here are the questions:
- Do you think it could work ?
- How would you find early adopters ?
- Which channel would you use to communicate ?
- Who would you hire for the whole workflow ?
- Do you know any successful B2B company relying heavily on this type of strategy ?
Cheers
Get Linkedin Navigator and start reaching out cold on Linkedin, or get Wiza to pull their emails for cold email.
Thanks, it sounds like a good idea !
I would be interested in a collaboration, we might have overlapping markets. I have yet to fully attack the last two for my product as well. We've been holding on mass lead emails till the roll-out and going with tapping existing network, that is slow but a foot in the door and helps with PMF.
Thanks, you are right about pilot customers. I'll focus on this, following the advices found here:
https://stripe.com/en-se/atlas/guides/starting-sales
And yes, you are right too about website stuff ;)
Regarding collaboration, feel free to contact me at sales@kelo.gs :)
I believe companies like to see pricing.
The landing page needs a little work design wise.
Why don't you do cold outreach?
Building a newsletter and content will take a while.
Thanks, your answer is the most complete actually ! ;)
Short and sweet :)
I've just started to read Paul Graham about Don't Scale (http://paulgraham.com/ds.html), looks like is pure gold in my case (Im SEO Freelance since 7 years) :
"If you build something to solve your own problems, then you only have to find your peers, which is usually straightforward."
=> I've to find people like me :)
"Sometimes the right unscalable trick is to focus on a deliberately narrow market. It's like keeping a fire contained at first to get it really hot before adding more logs."
=> Target could be: Digital Nomad Freelance specialized in Technical SEO