Eight Essential Questions to Ask When Growing Your Subscription-based Apps with Mobile App Marketing!

There are eight questions that you need to answer before you take actions to optimize mobile app marketing:

1. Post-install measuring: how many installs, trials, subscriptions, refunds and reactivations of each channel, each campaign, in a certain period of time;
2. Where does the biggest churn occur along the entire user journey? From installs to trials? Or from trials to subscriptions;
3. Which mobile app campaign is bringing the most valuable traffic to the app;
4. What is the ROA of each mobile app marketing campaign;
5. Which acquisition channel is giving the best ROI (return on investment);
6. Which keywords from Apple Search Ads campaigns are giving the highest conversion rate;
7. How are the product SKUs selling in all marketing channels;
8. Which user paths are most efficient for achieving a particular in-app subscription objective.

How to find the answers? Read the guide on How to Optimize App Marketing