Do you remember how Lynda.com get up and running?
Yes, that's right. She was sending new lessons teaching graphic designs via email. No website, no CRM and no sale page. The mail list grew, her business expanded into 1.6 billion valuation. It was acquired by Linkedin. It was a happy ending but also a grand opening for video-based online education. Platforms like Udemy, Udacity, etc started to come into horizon.
With the rise of newsletter, we can expect the comeback of email courses. But hold up, aren't they just course like ones on Udemy? Absolutely no, and the difference is exactly why you care.
You don't have build an entire course in one go. Just design a syllabus and drip content to your newsletter subscribers. I think this is a game changer for new creators who often get daunted by the thought of spending months creating new course.
Email course is conversational. With video-based courses, students just watch, often use them as reference material and therefore barely finish. With email, you can spark meaningful conversation with readers, incorporate their feedback and create a community around that. This is a game changer in terms of engagement.
Content delivery of email course is more dynamic. You can use text, video, audio, pictures rather than just use videos and other media are just reference materials. To be honest, I hate learning coding by watching tutorial, and enjoy reading books or deciphering codes. Are you shy in front of cameras? So are 90% of the world. Email course really accommodate a diversity of media. The future is multimedia instead of video!
So, reading this, how do you think about email course? Please let me know or just drop me an email in the bio.