Email Deliverability: Best Practices You Should Know

The requirements for email campaigns are extremely high and take a long time to develop. However, creating an email isn't all you need to do before hitting the send button. Here are 10 Things to Do Before Sending out HTML and AMP HTML Emails:

1. Make sure that your subject line is powerful enough
   Subject lines are the first thing a user sees in their mailbox, so each of your subject lines must be clearly defined and relevant to the topic.

2. Check your sending schedule
   You need to send email at the time when the user is most likely to open it. Based on Sendinblue, the CTR of emails sent between 6:00 p.m. and 7:00 p.m. is significantly higher than at other times of the day.

3. Work out your email text
   You can use various services that check grammar and other aspects of copywriting, for example:
   • Grammarly
   • ProWritingAid;
   • Sapling;
   • white smoke;
   • Ginger;
   • Paper Rater;
   • Reverso;
   • SentenceCheckup;
   • Hemingway App.

4. Validate your AMP HTML emails precisely
   AMP for Email increases the interactivity of email newsletters and makes them much more attractive and convenient for recipients. You can make your email more interesting by adding different interactive elements (carousels, accordions, and so on).

5. Double-check your links
   You should make sure that all links and CTAs lead to the correct pages of your website and they are not broken. Otherwise, your email will have zero effect.

6. Mobile and desktop testing
   According to research, 85% of users use smartphones to access email. So you should make sure your email looks flawless on both desktop and mobile screens.

7. Adopt autoresponders
   All email campaigns should be send in the right time. Here are the most popular email autoresponders and email services with email automation before sending:
   • SendX;
   • Mailchimp;
   • Moosend;
   • MailerLite;
   • Constant contact;
   • Campaign Monitor;
   • AWeber.

8. Overview visual part
   Before sending an email, do not forget to check the following aspects of the design:

• Readability
• Purpose

9. Add some personalization
   According to research, recipients are more likely to buy a product or service from a company that refers to them by name. It's the simplest thing you can do and it's definitely bring results.

10. Set KPIs to track further performance
    You should definitely understand whether your email companies work properly. That's why you should have the right goals and track their achievement. Choose what is most important for your business at this stage.