Email landing in promotion folder
Hey Newsletter crew,
I feel like my newsletter is ending up in promotion folder. It contains link to articles and products and may be that's why gmail is filtering it as promotion.
I have less than 100 subscribers and open rate used to be over 70%. Since the last 3 weeks it is dropping, this week it was 58. How do I tackle this problem?
What's your ratio of text to hyperlinks? Chances are, your instinct are correct: Gmail is going to recognize digest-esque newsletters as promotions, and the easiest recourse is to add more content and fewer links. (The usual bevy of advice still applies, though, such as asking new subscribers to add your email to their contacts lists.)
This is my last issue https://remoteletter.com/post/remoteletter-5
Usually it is around 20 links (products, news, podcasts). My newsletter is based on the idea of delivering relevant news and updates so links will be there. May be I should ad more contents and make the newsletter a bit more long.
It's not just about the links... At its core, it's your domain's engagement, which then dictates deliverability.
Replies, clicks, moving to Primary tab are all positive signs you need to regularly get from your subscribers.
Aside from that, the way you phrase things will make a difference too.
I've written a comprehensive guide on the topic here: https://www.stackedmarketer.com/email-deliverability/
Also with only 100 subscribers, variance in open rate is higher. Just a few more people opening or not will make a big difference in your final open rate.