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Email marketing campaign best practices - some actionable tips

Email marketing campaign best practices often are learned on the fly by email marketers as they work in high pressure environments where performance of email has a material impact on the company bottom line.

In my time as an email marketer within companies such as Growth University, Sandboxx, Red Tricycle, Upside Travel and as an email performance optimization expert on projects for large B2C and B2B clients (that I can’t name as they don’t love the public knowing they outsource some of their email work…) I’ve sent well over 100 million emails to lists as large as 1.5 million members.

Here are 3 tips that I hope can help you as you plan your email journey.

https://growthuniversity.io/email-marketing-campaign-best-practices/

on July 20, 2021