Email Marketing Strategy/Ops

Email Marketing is an art of optimizations.

So, it is only natural for us to include questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. Here's a thread about what we found out -

•The average open rate recorded by the surveyors is greater than 20%.

• 47.6% of the surveyors have used Send Time Optimization for over 50% of their email campaigns. This is one of the most popular uses of AI/ML in email marketing.

• 50% of the surveyors segment their list randomly during an A/B testing campaign based on open rate; This is alarming as right segmentation during A/B testing is essential to create balanced sampling without any bias.

• 67.7% of the surveyors have not conducted an RFM (Recency Frequency) analysis of their customers resulting in lower rate of response and customer lifetime value (LTV).

• 71% of the surveyors send different email campaigns to non-active/dormant users and engaged users. For e.g. they send re-engagement campaigns to a user who is not engaging, and theregular campaigns to active subscribers.

Our State of Emails 2022 has more insights on these results and covers everything related to #emailmarketing in a single source. Go, get your hands on the full report now -

State of Email Report 2022 :Email Marketing Trends, Tips, Insights - Download PDF | Mailmodo