Email Marketing vs Messenger: Super-Duper Fight

Everybody loves email marketing. After all, it is one of the most profitable marketing channels out there. This is because it’s relatively cheap (once you build your list) yet effective. In fact, according to a report done by Litmus, email marketing brings in an impressive ROI of $36 for every dollar spent.

But as great as email marketing is, it’s not all roses. You’ll generally have an open rate of about 20%, which means that the other 80% of people from your list don’t even get to see your message. Part of that is the dreaded spam folder, where emails go never to see the light of day again.

What if I told you there’s a channel that doesn’t have those pitfalls and therefore performs much, much better? So much better, in fact, that you can expect an open rate of up to 90%, an increase in ROI of up to 80%, and no more spam folders. This is all possible using Chatfuel’s newest tool called Broadcasts.

Broadcasts is a tool made to leverage the beauty of messenger bot marketing. It is hands down one of the most effective direct marketing channels you’ll use. Read on to find out how it compares to email, what it can be used for, and how you can leverage it to skyrocket your revenue.

Email Marketing vs. Chatfuel’s Messenger Chatbot: The Essential Differences

1. Higher Open Rates: As mentioned earlier, email marketing open rates are normally around 20%. Broadcasts, on the other hand, boast open rates of up to 90%! You can be absolutely sure that your message will be seen by many more of your subscribers.
2. Improve Email Deliverability: With Broadcasts, there’s no such thing as low delivery rates. Your newsletter or promotion will always be sent to your subscribers. No more email verification, tough spam filters, or bounces. If you were spending hours and hours trying to figure out how to increase email open rates, this is the alternative you’ve been waiting for!
3. Spam Folder: One of the biggest hurdles with email marketing is getting past the spam folder. This is because if your email lands there, the chances of your subscribers opening it are close to none. And the reason this is so hard is that email providers don’t reveal what exactly they look for when they flag an email as spam. With Chatfuel’s Broadcast channel, this is no longer a problem.
4. Accuracy: Because we’re only human, we often make typos. And if a customer happens to make a typo in their email, you can kiss that email goodbye (unless they catch it and fix it, of course). That means that you won’t be able to send that customer order updates, promotions, newsletters, etc. The beautiful thing about Broadcasts — you can’t make a typo. This is because the tool is directly integrated with Facebook, and subscriptions are done through the click of a button.

Use Cases

So by now, you might be saying to yourself something like, “Great, this all sounds amazing. But surely this channel is quite limited. Can I still use it like I would use email marketing?”

And to that, I say count your lucky stars because indeed you can! Right now, the 3 main use cases:

• Newsletters. Drive impressions and open rates with personalized messages sent at the right time — daily, weekly, or monthly.
• Promotions. Boost revenue and repeat sales by letting subscribers know about your deals, events, and product updates.
• Feedback. Invite subscribers to share their thoughts on your products and services. Use this info to improve your business.

But this is not all. In the next few months, Chatfuel is releasing several other features:

• Audience Segmentation: Use powerful built-in tools to deliver more tailored messaging.
• A/B testing: See what works best through an advanced workflow built to improve performance.
• API support: Connect to your website and favorite apps.
• Personalized Customer Journeys. Run behavioral marketing campaigns using event and attribute data from other platforms.

Overall, Broadcasts has all the same essential features as email marketing. In fact, based on the results, it is an even better newsletter platform. Minus the drawbacks, of course, which is the beauty of it. By taking advantage of this channel, you can achieve much better results in terms of open rates, clicks, and ROI.

On top of that, this is a new marketing channel. This means that your competitors likely don’t know about it just yet. That doesn’t happen too often, though.

So hurry! This is your chance to act fast and capitalize on a great opportunity to speed up your business growth.

How Broadcasts Work

1. Users subscribe in one click. They do this by clicking on a link generated in your dashboard. This link can be shared by email, social media, your website, etc.
2. Once they’ve subscribed, you can send broadcast messages to them.
3. Login to your Chatfuel dashboard, and in just 3 clicks, you can send out a newsletter, promotion, an update, etc. No technical knowledge is needed to use this tool.

It is that easy! Plus, your broadcast analytics are available in your dashboard.

Ready to See for Yourself?

By now, you’re probably wondering how and where you can sign up to take advantage of this new direct marketing channel. All you need to do is visit their website Broadcasts by Chatfuel and submit your email. You can start using it right now!

On the same page, you can also book a free demo. You’ll be able to talk to a Chatfuel team member and ask questions or learn more about the tool.

Once you start using Broadcasts, you can expect open and click rates at least 80% higher than email. You can finally be sure that your customers will hear you. Don’t wait, reap the benefits!