For a good sender reputation for volume emails, Email warmup is the crucial part for anyone trying Email marketing.
Idea - Marketplace with 3 stakeholders
- Senders - Ones who are interested in increasing the sender reputation for their email inbox
- Receivers - Ones who offer their inbox to help the sender in building their reputation.
- Platform/Tool - To send and emails and keep the track of the emails , transactions, regulate it and fair charges to both of the parties
How?
- Tool will be authenticating the senders only to send and receive emails and keep up their reputation measures in place.
- Receivers can register separately and become the part of the community where they have to reply to emails sent from senders as per their convenience (Use tools, extensions whatever to reply to designated senders)
- Receivers can buy a package of the X number of replies they can offer in Y time period
- Sender would be paying T amount for increasing their reputation and Recievers would be receiving T-n amount as part of the package bought
P.S From Email, Domain and IP address plays a crucial role apart from content and other factors. Haven't thought of IP address handling since it depends upon the ESP through which emails are being sent.
Thoughts?
If someone is interested, can think of building in Public and with a niche group in place.
I'm working on building my own email warmup tool similar to warmup inbox or Mailivery. My thoughts were similar where I'd incentivize people for offering their inbox and our software would take care of opening, replying, etc.
Your sender reputation increases in 3-6 months with google. Why would people need it? Who would have the time to reply back to emails
Where would you find people on both sides?
Fair point Prateek.
1.However, time of 3-6 months for sending newsletters, discount and promo campaigns is still a challenge and with google too, lot of interactions (internal+external) is required too.
2. Earn money is the only driving factor for anyone to reply back to emails. (Its like renting your email inbox which anyone got for free anyways apart from private data)
3. Finding people is definitely a different and crucial thing to solve ofcourse. Demand is there whosoever wants to send bulk emails with their accounts (Lemlist offers P2P email warmup already for $29).
Great points though to think upon.
Okay, I'd also further think about the data privacy issues today.
Good luck!