Email welcome
MVP question: Do you build the email welcome for new users before you release your mvp?
Please help me to decide.
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MVP question: Do you build the email welcome for new users before you release your mvp?
Please help me to decide.
A couple of years ago I created a nurture sequence for my mailing list but as I was writing emails ad hoc it lacked a clear narrative.
This time around (starting late last year) I am replying individually to people as they sign up and building up a library of email templates that will later form the basis of automatic responses targeted at different segments of my audience.
I released something this week where I don't have an explicit sign-up (no welcome email is automatically sent) so I'm bringing emails in from my Stripe sales and sending a personalised email to each new user. This also functions as message where I can give them a download link to access their purchase in future (which I don't have an automatic way to do yet). In time, I'll automate this whole process, but for now it's hard to know what the welcome email would even say!
So I'd recommend sending a nice personal email to each new customer you get, learning about them from any subsequent conversations, and figuring out how different people approach your product, before trying to automate your welcome email and/or nurture sequence.
Hey Michael, I didn't know if I was a little crazy thinking about sending this email manually, but I liked all reasons you say and now I know this is a great strategy, thanks!
Any recommendations about how to write this personalized email?
@patio11 aka Patrick Mckenzie has some stuff about reaching out to customers directly in his First 60 days talk
Early on, it's a strength that you only have a few customers and can reach out personally and ask them questions!
Excellent! Thanks
Just try to help your user with the problem they want to solve. This could be a quick start for your product or something more general about the problem area. Or just ask them what they need and start a conversation.
I always use a welcome email as a form of user onboarding if your product requires any effort to get up and running. You can also use it to ask about any pain points or feedback. In my experience, welcome emails have the highest open rates of any email you'll send a customer, so it's a good opportunity to get value.
That said, it probably depends on the cost/benefit and your goals at this stage. If it would take a long time to build and you don't need it to onboard users, then maybe it makes sense to skip until you find a specific need for it.
Thanks, sounds great! I'm thinking send this email manually in early stage.
I also agree that manual welcome emails are better at the start. I use them to learn more about how people found my service, what they expect of it, and what they think is missing. Not everyone is engaging, but I think it would be worse if the emails were automated.
I plan on having a 'drip campaign' when the product is more mature, and I want to help users get engaged with it and hit my activation metrics.
Thanks , a good strategy!
"Release" to who? If you are just trying to get feedback from the occasional internet stranger that is one thing. If you are doing some sort of hard to repeat launch or selling to your most prized personal contacts that is another.