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4 Comments

😭 Emojis in Email Subject Lines: Do They Affect Open Rates?

  1. 4

    Emojis certainly attract a certain type of attention and calibrates the mind to think a certain way.

    A few observations:

    • Onboarding emails where users already (kind of) expect to receive them, emojis don't really make much of a difference. However, depending on the product, it can add to the character of the business.
    • Notification emails should almost always never use emojis.
    • I suspect that emoji usage is being used by large email service providers as a filter to send to the promo or update folder (eg. Gmail). I don't have hard data on this, but this is more anecdotal.

    Great share @rosiesherry -- very relevant. I've noticed that when trying out other IH's products that emails sent by their services end up in spam, promo, and (if they're lucky) in Updates. Was just tweeting about email deliverability (https://twitter.com/geetfun/status/1322043276254420992?s=21), so very nice to see this on IH as well.

    Ending this with 😊.

  2. 2

    When I was marketing a fintech product to an older audience, they did NOT respond well to it. I thought maybe I was doing something else wrong in my emails, so it's good to see it's not a guarantee of engagement. That said, I like them and find them eye-catching, but I am a millennial!

  3. 1

    I’ve been pondering something similar with my github main page profile that I just created. Hopefully I struck a good balance.

    It’s quite a bizarre thing to have to weight up. Without any emojis, the profile can seem a bit sterile and old fashioned, but if you use too many it ends up looking like your just out of high school.

    I think the right balance depends on the location to some extent, on GitHub the past few years people have started using them quite a lot to lighten the mood a bit in discussion threads.

    As for email subject line, well I don’t know at all the numbers for open rates, but I feel that you can strike a good balance, maybe occasionally use one to draw attention to a specific email. It will depend to a large extent the demographic of the recipients.

    I think Product Hunt do it quite a bit so it must be effective in some contexts. Looking through my inbox I see they have varying emojis for their different re-occurring emails so you notice them quickly (I guess).

    Who are you sending to?

  4. 1

    I've been experimenting with this, thanks!

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