Engaging Color Combinations For Your Logo Design
Well, logos consist of various design elements such as fonts, colors, shapes and many more. A clever use of all of these makes your logo appealing and reflects the personality of the brand. It's a powerful tool to engage the customer’s emotion and attract them towards the brand.
Being one of the most highly observed components of the brand, you need to make it eye-catching and creative. It’s a great opportunity to shine out in the crowd and get noticed by plenty of people, which is required in this competitive market.
Color is considered to be one of the easiest ways to remember for a longer time, and you have a great opportunity to make the best use of it. There is no such limitation in including the color in the custom logo design until you have a knowledge of how to use it.
Understand the psychology of color
It’s always interesting to understand the psychology of colors. Each color indicates a different meaning, before using it in the logo to understand the psychology of it. Don’t take any color and use it in the professional logo design, which suits the most according to the design and situation that needs to be used.
For example, white color stands for peace, purity, safety whereas red color stands for energy, danger, strength. Similarly, each color indicates something unique.
#1. Blue and Gold
Undeniably, blue and gold are considered to be the royal combination. Suits for any place. These high contrast color combinations give your custom logo design a bold look. For the industry who want to make a bold impact for them this can be the best combination.
#2. Orange and Black
These both color together look powerful and lively. Orange makes your custom logo design even more shiny and attractive when used with black.
It is perfectly suitable for the logo design of a sports team or an organization. Orange provides a sense of optimism while black is a professional and grounded counterpart.
#3. Yellow and Red
One of the finest choices for any type of design. These both colors never fail to impress the viewers when used in the professional logo design. The vibrant red color highlights the name of the company when used with the yellow color. These both colors reflect the sense of energy and playfulness.
#4. Blue and Black
The amalgamation of these two colors reflects the dynamic and trusted brand personality. In order to present the bold impression among the customer, these two colors can be used in the logo design.
#5. Purple and Pink
If you want to evoke the royal, luxury, wisdom personality of the band then purple color can make the best use of it. Along with pink makes your design even more bright and attractive.
Specifically, these combinations we may generally observe in the industry related to beauty- in their product packaging or in a custom logo design and in the blogs as well to encourage readers towards it.
#6. Yellow and Green
The most commonly used color pairing in the industries such as agriculture, environmental services. If your brand is relevant to the nature then nothing can
beat this combination for your logo.
A wise use of the green and yellow makes your custom logo design charming and conveys the message of optimism and calm. As yellow denotes the positivity, purity while green stands for energy and nature.
#7. Black and Silver
Nothing can match the black with silver color combination. These pairs of color make trendy logos for your brand. Black color shines out the shade of silver, and makes it alluring in any type of design.
Black and silver looks professional yet elegant in your custom logo design, specifically for the online media it can definitely highlight your brand among thousands of others. Hence, do use this combination for your logo it will surely capture the attention of the people.
Wrapping Up
Undeniably, in any type of design color is the foremost thing which will be observed, so it must be chosen carefully. You can use a single color in the logo either more than one, however, which color combination suits the brand and design is a point of concern. Therefore, above-mentioned points will help you to find out various color pairings to use in the logo.
Have a great day!
Very cool! Would love some example pics thrown in (I'm more a visual learner)
Would have loved if you could touch on the prominence of red in logos - I could list a bunch. They sort of look like stop signs. I think it is because red is the color of blood, and psychologically (instinctively) we process seeing this color differently and pay closer attention to it for that reason.
Also I love the word choice - kinda like when you go to a fancy restaurant and order something on the menu it will be called something incredible even if it is made of common ingredients. I guess the developer analogy of this would be coding a CSS color as Light Coral instead of #F08080 (which one sounds better for your brand??). I think it might be worth noting, however, that in some cases -- black and silver, for example, the silver (unless it actually has some type of reflective element) is probably a shade of gray, in reality.
I sort of feel like you skipped over single color logos a bit, you did touch on emotional meaning but maybe some practical tangible examples or breakdowns like you did for combinations. Interesting topic - cheers!