Engineered Serendipity. Interest in smaller, highly curated formats like members-only salons, dinners, and programmed receptions skyrockets!
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THIS DROP COVERS:
- Engineered Serendipity + Highly Curated Dinners = 🔥
THE DOPE INSIGHTS:
→ In-person events are back (and different)!
→ There's interest in smaller, highly curated formats like members only salons, dinners, and programmed receptions that target very specific, high-level attendees and encourage more engagement and networking opportunities.
→ There is real value in being the entity or organization that convenes the right people in the right place.
→ Pandemic tendencies changed how we socialize, trading jampacked conference centers of years past for intimate dinner parties.
→ High-end restaurants have started offering private dining services that have become the hottest thing for high-end diners across major metropolitan centers.
→ Upstarts like Resident let users book private, customized events at venues around New York City, or buy tickets to preplanned dinners with acclaimed chefs.
→ To preserve a sense of intimacy some iconic Soho House locations in New York, Los Angeles, and London are even halting new memberships.
→ The dope idea here is to capitalize on this concept of Engineered Serendipity, using Highly Curated Dinners as our vehicle of choice to target a very specific niche community.
→ Identify your preferred vertical — ai, defi, crypto, web3, gaming, media, fashion, the arts, etc. — and lean into this new interest in highly curated formatted events.
→ Leverage what you know, who you know, where you already have a social base to launch a dope new membership dinner series, which we’ve dubbed HIGHTABLE.
→ Lock in the domain name: HIGHTABLE.XYZ
READ all our insights here!⤵️
https://5dollar.substack.com/p/engineered-serendipity-interest-in
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