Engineering as marketing

Still zero paying users, so we shifted focus from building to distribution.

Instead of pitching ForgeHouse directly, we're putting our free tools in front of communities where founders hang out:

• ICP Diagnostic

• Cold Email Teardown

• Pipeline Diagnosis

• Outbound Week Planner

The bet: someone who uses a free tool and gets value from it is more likely to try the full mentor agent than someone who reads a pitch.