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7 Comments

Enterprise software and Indie Developer

Hi Folks,

I have just launched a MVP and targeting B2B SaaS companies. When it comes to marketing, I fear that B2B companies might not prefer software from Indie developers ( trust issues with capabilities to handle their requirements/support etc).

Has anyone faced this? Should I change my target market?

on October 22, 2023
  1. 2

    It's not that B2B companies might not prefer Indies but its just that the sales cycles are longer than B2C. If you are into B2B space, you can also check out B2B SaaS Founders that I am compiling.

  2. 1

    Kind of mixed experiences. I think I will keep the current track and see where it takes me.

    Thanks a lot everyone!

  3. 1

    I would say it depends. SEO is your friend to make you look more trustworthy, which is important with larger companies with a longer product cycle. But good SEO requires time and money, which I am guessing you'd rather put in your product. So again, it depends.

  4. 1

    i'm into B2C/B2B SaaS. it's been 10 years. from my experience, bigger companies do hire indie makers! i have worked with big names like the inventor of heatmaps. & they all approached me for what i do best! design excellence!

    that said, if you're solving a problem, if you're out there in the market, if you are providing value for money, if you're saving them costs & bring them ROI, then you're good bro!

    change the TM? see if you can make sales within 30-60 days and become profitable, then walk on this path man. if you can't sell, try hiring a B2B sales person. if you still fail, maybe check if your product is worth using in the first place.

    if want me to check your product, please share the link! can give you insights! cheers!

  5. 1

    I have faced this problem throughout my career and I am still dealing with it even today.

    I think it's all about how you position yourself and the product. There are platforms where indie developed software thrives, in such platforms you position yourself as an indie developer. For a B2B approach your positioning obviously needs change. Your design, presentation and approach are the most important factors.

  6. 1

    It depends totally on the size of the business. B2B != B2B..
    It depends a lot on the price of your software. If you sell for $50 a month, it's totally different from a contract for $10,000+ with consulting and support per year. I would call this b2enterprise, and that's very hard for an Indie hacker.

  7. 1

    YEAH!!!

    unless you have a live/valid contact, or are reasonably large, you should simply stay away from large operations...

    that said, if you can find operations who deal with the companies you seek, that you can somehow get into/find the right resource and "show" your skills (for the right price), you might have a shot at driving revs..

    hit us back!

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