How do you do market research?
Came across this today: https://www.wsj.com/articles/entrepreneurs-are-better-off-going-it-alone-study-says-11556503320
It looks like the paper they're citing is this one, from 2018: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3107898 . I'm not sure how academically useful it is, especially since their entire data set was Kickstarter projects. But it's still an interesting counterpoint to the dogmatic idea that you need founding teams.