Envato’s July policy change forced my hand. Now I’m selling direct — and learning what marketplace trust actually was.

From July 1st, Envato eliminates exclusive author tiers. Every author drops to 50% flat — regardless of sales history or Elite status.

For me, that’s the push I needed to move my products to my own store entirely.

The technical part was straightforward. The harder part is something I didn’t fully appreciate until now: when buyers purchased on CodeCanyon, they weren’t just trusting my product. They were trusting the marketplace context — familiar checkout, known brand, perceived safety net.

I have over a decade of sales across multiple products, thousands of buyers.

Moving to an independent store means rebuilding that purchase confidence from scratch, without the Envato wrapper.

Has anyone successfully migrated a loyal marketplace audience to a direct sales channel?

What actually signals trust to a buyer landing on an independent store for the first time?