Essential pages every SaaS needs to improve conversions

The 'Us vs Them' compare pages work particularly well for conversions. It takes guts to create them. I think people intuitively understand that and then appreciate it.

Nice! including competitions and comparisons... Thanks for sharing!

Great Article. Thanks for sharing it.

I think "Alternative To" pages that compare the product with its competitors is a must.

Why? Because the user buying intent is way higher.

Think about it. Someone is searching for an alternative to a business. It's likely that -

1. They are not happy with the competitor product.
2. They already are a user of the competitor and want to make a switch.
3. They have already spent the money on a competing product, and won't mind switching.

In most of the cases, I've seen people jump to other software because of bad support. I think Alternative To pages are a must.

While this is nice, and I agree with most of this, is any of this actually backed by data or is this more of an opinion? For example, was this A/B tested with/without an "About" page or something? I think seeing the data on this would be helpful.