Essential tricks to write the perfect post on your blog
If you are reading this article, there is a good chance that you have a company blog or your own blog from which to enhance your personal brand.
With some online writing tricks you will not only get rid of those fears, but become a resourceful editor who will polish your texts making them authentic, original, effective and attractive . Do you accept the challenge?
3, 2, 1 ... wake up now!
When a corporate blog or your personal brand blog is taken seriously , as a fundamental part of an online marketing strategy, there are many benefits you can get .
Take good note because it looks at everything you can get if you decide to write good posts on your blog and with the appropriate frequency.
Improved search engine positioning (SEO) for your blog and, by extension, your website . Google loves dynamic websites, which work to offer new content because they help improve the user experience.
In addition, keywords are faithful companions of online writing so, choosing the words well, playing with the synonyms and knowing where to locate them, we will favor the positioning of those posts in Google's search results.
You give courage to receive the best of rewards, the follow-up of new users . A blog is not a personal or commercial self-promotion platform - or at least it shouldn't be.
Forget about "me, me, me, me" and start creating articles that respond to the interests of users, those that lead them to learn, find information they did not know or obtain resources that make their lives easier.
Boost your brand and expand your number of followers . When you work with quality content in your area of expertise, the user notices it.
Start following your blog and social networks and subscribe to your newsletter because your articles tips are an excellent help to improve, reflect, learn and share.
They are key to your online business strategy . The blog becomes the communication channel par excellence for any company and digital professional. It is your voice on the Net.
With your articles you can boost sales, announce news, motivate the purchase of an article or give new uses to a product, answer frequent questions by explaining the steps to make a potato omelette with the Thermomix. The possibilities are endless!
Steps to write a successful post without dying trying
It's time to get down to work and start work.
But, before launching into the abyss without a network, I recommend that you pay attention to the following keys because they will help you to better understand the interests of your audience and transform them into articles that say a lot about you and / or your brand.
Bet on your blog and get to know your audience perfectly
This article is not intended to give you guidelines for writing a specific post on your blog.
The objective is to turn this platform into a key vehicle to promote the digital marketing strategy of your company or one that will allow you to build your personal brand.
Therefore, you must make a promise to yourself and pamper your blog every day. Without hypnosis, without forgetting.
Excuse me if I am heavy at this point but it is key to become aware of what it means to have a blog .
If you want to bring it to life, you have to meet that target audience that you hope will read your articles.
What should you ask yourself at this point?
Study the communicative tone you want to adopt in your posts and how you want to target your audience .
This work involves an in-depth study of your target audience. So put on the batteries because it is crucial to connect with them.
Create a content plan for your blog . If you want to give life to your blog for a long time, you have to determine in writing and specified in time what topics you will write articles on the blog.
This point gives to make a complete article, but for the moment I will tell you that your content plan must contain, as a minimum, the following points : Post title, publication date, article objective, who will be in charge of writing it in the In case there are several editors, a keyword to work on that article and a final box where the URL of the post will be pasted once published.
Meditate on what you are going to write, document yourself and structure your ideas
Post writing structure
When preparing your content plan, you already have clear the theme that will focus your article. Perfect!
It is an important step, but I recommend that you do not immediately jump into writing your post for many good ideas that you have in your mind.
Take off that fear of the blank sheet. Sometimes it can be quiet or have little inspiration, but I promise you it doesn't bite or scare you.
Face it and little by little you will feel more comfortable writing posts .
You will end up enjoying yourself, finding topics in minutes when before you took hours and you will know how to write your ideas with fluency and optimal results in less than you imagine.
Remember, it's not about winning the Pulitzer Prize with every item.
Once you have the topic, look for information that will help you to fully document that article and the different sections that can be covered in it to make it as enriching as possible.
Of course, choose topics that you master , in which you can contribute your personal vision, even your recommendations because that involvement will always be valued.
With all the information in hand, it's time to organize it!
Order the ideas of the post creating a structure of all the contents that will be covered in that article .
MODEL OF IDEAL STRUCTURE OF A POST:
Provisional holder. At the end of the post you will polish it to make it perfect.
Introduction , where you will capture the initial ideas and capture the reader's attention.
Internal Headline 1 ⇒ First block of article content.
Internal Subtitling 1 . At this point, you can create an additional block if you want to highlight related information.
Internal Headline 2 ⇒ Second block of article content.
Internal Subtitling 2 . At this point, you can create an additional block if you want to highlight related information.
[The number of internal holders will be adapted depending on the characteristics of each article. ]
Conclusion ⇒ Summary of the article with a call to action addressed to the public.
Writing and style tricks.
Now yes or yes ... Let's write!
With more confidence, a good topic and well-structured information, now all you have to do is take action!
Here are some copywriting secrets that have worked very well for me and have become resources that I regularly apply as a copywriter.
Write short sentences
Do you remember the famous grammar classes at school where the structure of "Subject, Word and Predicate" was discussed in sentences? Apply it!
If you are just starting to write content for your blog, avoid as much as possible astonishing subordinate sentences that in the end lose all meaning.
Bet on short, direct and uncomplicated sentences because they always succeed.
Brief paragraphs, please.
As I will detail later, on the Internet, rather than reading a post, the first thing we do is scan it.
For this reason, kilometer paragraphs are exhausting to the eye and can become real senseless wills if punctuation marks are not used correctly.
Therefore, bet on the simple. Create paragraphs of 3-5 lines maximum , applying short and well punctuated sentences.
Be concrete in your arguments
Excuse me for the expression, but don't go to the hills of Úbeda!
Be clear about what you mean, apply the structure you have previously created and specify .
Preambles are fine but only when necessary. Dispense with the auxiliary and keep what it really contributes.
Use internal headlines to differentiate content blocks within the article
Known in Journalism as bricks, these short headlines within the post help to structure the content of the article.
The editor allows them to order the information in the post to explain themselves in the best possible way, while the user helps them to know at a glance the points covered in that content. But here his power does not end!
These types of headlines are loved by Google so if we optimize them with important keywords, they will gain SEO effectiveness! I will soon delve into this point. Time to time.
Say yes to the enumerations and bullets
They help to summarize ideas in a shorter way as if it were an outline. Exact!
Plus, they grab the reader's eye when playing around with various content layout formats.
......to be continued
