Even if there is a problem, check is it really a problem? My failed idea

Before starting my my project, I reminded myself about the last failure.
Yes I failed just like everyone. It was few years back when I was working on a business idea which could save the world . Really!

I started to work on an app that would let women give the opportunity to order a dress which is based on their own size without any extra ordinary cost. Sounds Cool ! It was an amazing idea for me too.

Let the story begins!

As someone from Pakistan living in London, it’s always been very interesting to see how others manage both cultures. Specially for girls/women fashion and clothing styles. Normally everyone learn their own way by having normal trousers/shirts and for special occasions, traditional Pakistani clothes shalwar qameez etc. I work as a supplier for the women who wants Pakistani stitched clothes. I buy them from Pakistan whenever I visit and then sell them in UK. It is very small business to please close friends and family and few outsiders. I sell online only.

During this process, I always had complaints of the right size of dresses. That gave me idea to develop an app where women gave their measurements and the selected dress will be send to them accordingly. It is just like tailor made clothes, I would be the provider only.

At that time I was doing a course of UX design where our task was to start with an idea and end with the product prototype. That involved initial user research. I used different methods of research. I asked women in family, asked friends, asked people in trains, on platform(there is an interesting story about it, I asked a lady that I needed some help and she straightaway said no, then I realise how badly I asked like I needed money/shelter. Even though I tried to clear it that it was related to my course researched, but beginning was horrible). Same time I was working on my project too which was ended before my research finished.

The most important thing which I realised that everyone, literally 100% women had the size issues, but no body wants to solve this problem. I had to dig down why it was so. Researched again using my online prototype and as the result it became clear that women had issues but they managed to solve it by returning the products very easily. Women looked at the return policy while buying the clothes so in case it won’t fit properly, they could return it. The other thing is they wanted to use the app for special occasion like for their wedding, for prom etc. Otherwise everyone is happy what they get.

Until I reached the results, my course was finished and so my project. I didn’t continue building the product. But it was really good lesson learned.

Even if there is a problem, check is it really a problem ?