Event Marketing Ideas
Hey, all I am hosting a photography event for my company (SnapMob) at the SuperBowl.
I am trying to figure out was is the best way to get "customers" to respond? I want to say my best bet is google/search engine ads?
I am also using Eventbrite, but I just don't know how to market to customers. I have a Facebook ad running, but who knows how that will go... these days facebook feels like buying scratcher tickets at the liquor store.
My plan is to get the ticket reservations and offer the engagement to photographers in the area.
What do you think, Is the hustle too ambitious or too simple... Got a try something right?
here is the link to the event.
https://www.eventbrite.com/e/268116984117
get a billboard on the way to the stadium. https://www.blipbillboards.com/
Thanks for responding.
The goal is to hopefully capture some attention of people going to or near the Superbowl. I live about 20 miles away from the stadium and figure I can walk the area around it. You pegged it, the SuperBowl is a backdrop for the app usage. The tickets offer nothing more than a way to host and display the "event." The app being more of a tourist-based spontaneous photography platform, the SuperBowl adds a convenient method for people willing to buy a quick mini-session. The true hope is to get interest from people willing to give the photo-booth style spontaneous photography a try, if tickets are 'purchased/reserved' I can send those leads to other photographers in the area. Thi way I can capture two market sides... supply and demand. These events are hard to pull off and they haven't provided lightning yet. But, I know that I definitely won't make the shots I don't take.
It's definitely ambitious, but that's what can set you apart. Kudos for attempting this. I used to own a boudoir photography studio, different than sports photography but still in the same arena (haha). I admit that I'm a little confused at how this event works or its goal. Are you trying to get people who are going to the superbowl to hire a professional photographer to take pictures of them at the superbowl? Or to take pictures of the superbowl for them? Or just use the superbowl as a backdrop to help attract some attention for your app? Perhaps some clarification on this point would help.