Ever feel like your content should perform better than it does? Get the cheat sheet here.
It might not be your writing — it might be your intent alignment.
I just wrote a guide explaining what “content intent” really means, with practical examples for founders, makers, and marketers.
It shows how to tell if your blog, product page, or newsletter is matching why users are reading in the first place.
Here’s a quick Content Intent Cheat Sheet 👇
1️⃣ Informational intent – the reader wants to learn something.
Think: explainers, beginner guides, “how-to” articles.
2️⃣ Comparative intent – they’re deciding between options.
Think: product comparisons, pros & cons lists, feature breakdowns.
3️⃣ Transactional intent – they’re ready to take action or buy.
Think: landing pages, demos, pricing content, case studies.
4️⃣ Navigational intent – they’re looking for a specific brand or page.
Think: branded searches, homepage optimisation, key resource hubs.
Pro tip: Match your tone and structure to the intent, not just the keyword. That’s how you turn “traffic” into trust.
Question for you:
How do you figure out what your audience’s real intent is — data, intuition, or feedback loops?
👉 Read here: intentlens.app/s/cM6hga
