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Ever open Netflix excited… and close it tired? I’m building for that moment.

Ever notice how you open a streaming app excited…
and close it feeling tired?

Not because there’s nothing to watch.
Because choosing feels like work.

Over the past few weeks, I’ve been talking to people about this and the same phrases keep coming up:
• “The choice itself feels like work.”
• “I open Netflix excited and close it tired.”
• “It turns into a 30-minute spiral.”

I’m building a small MVP called Project Flow around that exact moment the one where your brain is done and you just want one good place to land without scrolling.

on January 29, 2026
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