I think it was Gary Vaynerchuk that I first heard utter this sentiment a few years ago.
In our increasingly connected digital world, the idea that everyone is a media company is becoming more common online.
I think this is also more important than ever for project builders and Indie Hackers.
"Personal branding is the story people tell about you when you're not in the room....All you have in your life is your name and the reputation you garner.”
Building personal brand and community is increasingly becoming a key component for success, even for digital startups and SaaS products.
"The cost of entry for being relevant in our society today, is content" - Gary Vaynerchuk
The stories we tell about ourselves and our products through content creation serve to broaden our reach online, while also helping us to refine our personal brand and product offerings.
Do you agree? Is everyone a media company whether they know it or not?