When launching my indie projects, I get very excited… but totally blind.
Traffic comes in from Twitter and Product Hunt, but I have zero clue what people were actually doing once they landed on my site.
I’d check Google Analytics and think:
Cool… 200 people visited… but why did most of them leave?
Was my landing page confusing?
Did they scroll?
Were they trying to click something that didn’t work?
Was it a browser issue?
I had no answers. Just guesses.
Tools like Hotjar or FullStory could help—but, beyond my budget for a pre-revenue bootstrapped indie project.
I came across a few comments on this sub suggesting Microsoft Clarity, so decided to give it a try. I expected some limited free tier,… I was extremely surprised to figure out it was fully free.
Clarity helped me catch a CTA button that didn’t work on Safari.
It showed me users trying to interact with non-clickable elements.
It even revealed that many visitors were never scrolling to the pricing section I thought was “obvious.”
These were insights Google Analytics could never give me.
I am just wondering why not many people talk about this tool as much. I think it's a goldmine when you're going zero-to-one, or am I missing something?