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Everyone talks about GA or Hotjar, but I think Microsoft Clarity is quite under-rated

When launching my indie projects, I get very excited… but totally blind.
Traffic comes in from Twitter and Product Hunt, but I have zero clue what people were actually doing once they landed on my site.

I’d check Google Analytics and think:

Cool… 200 people visited… but why did most of them leave?

  • Was my landing page confusing?

  • Did they scroll?

  • Were they trying to click something that didn’t work?

  • Was it a browser issue?

I had no answers. Just guesses.

Tools like Hotjar or FullStory could help—but, beyond my budget for a pre-revenue bootstrapped indie project.

I came across a few comments on this sub suggesting Microsoft Clarity, so decided to give it a try. I expected some limited free tier,… I was extremely surprised to figure out it was fully free.

Clarity helped me catch a CTA button that didn’t work on Safari.
It showed me users trying to interact with non-clickable elements.
It even revealed that many visitors were never scrolling to the pricing section I thought was “obvious.”

These were insights Google Analytics could never give me.

I am just wondering why not many people talk about this tool as much. I think it's a goldmine when you're going zero-to-one, or am I missing something?

on April 6, 2025