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Everything you wish you didn’t need to know about creating brand names
by
Reinard van der Leij (moonshot.so)
https://www.igorinternational.com/process/brand-naming-expert.php
I found the "The Igor Naming Guide" after hearing Courtland mention it on the Indie Hackers Podcast - Episode #213. I hadn't seen the link shared here, hopefully it helps someone.