Exactly Why People Are So Excited About ChatGPT

I bet a lot of you wouldn't mind having a breakaway successful product like ChatGPT.

But have you stopped to think about why exactly people are talking about it? Why is it growing so quickly?

I was pretty curious, so I spent 10 hours or so analysing it.

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If you’ve tried ChatGPT you would agree.

It’s amazing. But why? There are improvements in AI everyday, so what makes this one so special?

Because it can write a speech about why unicorns are better than dinosaurs?

Maybe.

The Key Strategy: Frictionless Information

It makes it ridiculously easy to access complex information (one of the biggest use cases of the internet). You don’t even have to go clicking through links like on Google - it’s simply all right there for you.

It’s so good at doing this job that new users quickly get curious about the limits and the boundaries. So they treat it like a game. They start asking funny questions or incredibly hard questions. And they share the unbelievable responses with friends.

Overall, a solid foundation for users’ habits with good viral mechanics.

How to design this strategy into your own product:

We’re not all in the business of developing grassroots technology like OpenAI. That’s because without a use case technology can’t pay the bills.

You can look for ways to use scientific advancements in your field to simplify or enhance the core use cases for your product.

Genius Rating: Innovative 10/10

This innovation was made possible by solid scientific advancements in artificial intelligence. But it was no doubt developed with the clear goal of making access to information easier.

PS hope you find this interesting. Please let me know if this is useful to you!