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Excited to introduce Ferguson: your personal AI landing page auditor.

Hey everyone! I'm excited to finally introduce Ferguson to the IH community.

I've built Ferguson because I wanted to help other makers / founders the opportunity to see how their landing pages are performing, who they might be turning away, and crucially: what to do about it.

I'd tried asking ChatGPT or Claude to review a site but it was wildly inconsistent and took forever to nail down exactly what I needed.

Ferguson is different:

  • It gives you a clear score band to see how you're doing

  • It analyses URLs based on a strict set of criteria each time

  • It infers your target audience and lets you know who you might be turning away

  • It provides a list of actionable fixes you can take to improve your score band

  • All fixes and suggestions are provided in your own brand voice.

  • Every audit feeds the benchmark so you can compare against other sites in your category to see how you're performing overall.

As a special launch offer there 500 free launch packs available so you can audit your own URL for free for a limited time.

posted toAvatar for product Ferguson
Ferguson
  1. 1

    ‎Hello Dear, Greetings

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    ‎My late husband died in an accident with our two daughters a few years ago. I am now alone and deeply concerned about the future because I do not have any relatives. Both my late husband and I grew up in an orphanage home and got married as orphans. If I die now, there will be nobody to carry on my wishes and responsibilities.

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    ‎As soon as the fund is transferred to your account, you shall take 30% of the total amount transferred to your account as my representative and trustee, and use the remaining 70% according to the instructions I will provide.

    ‎Please reply immediately with your full data if you agree to help me, so that we can arrange for the transfer of the fund to your own bank account before anything happens to me because I will undergo surgery by next week and I do not know what the result of the surgery will be, as the doctor has already told me that I may not survive.

    ‎Please reply to me immediately through my private email addres

    rosehernandes1 at hotmail dot com

    ‎for more details

    ‎I am looking forward to hearing from you now. It is a matter of urgency.

    ‎Yours Sincerely

    ‎Mrs Rose Hernandez

  2. 1

    The consistency problem with ChatGPT/Claude for site reviews is real you get a different answer every time. Locking it to a strict criteria set is the right call. Curious how you’re thinking about distribution for Ferguson itself?

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      Exactly! That was one of the main reasons behind building Ferguson in the first place and something I've focused on really getting right. The site uses a core rubric/set of criteria to produce the report. This helps limit variance massively and gives users the ability to compare reports and track their progress after making changes.

      On distribution, I'm just getting started so it's mostly organic so far, posting in communities like this one and showing real output (running it on real sites people recognise) rather than leading with feature lists. No paid acquisition yet, want to see what resonates first.

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        Running it on recognizable sites is smart proof over pitch always lands better. Since you’re just getting started on distribution that’s exactly what I help founders with. Are you on X or Telegram? Would love to connect

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    The part that resonated with me wasn't the audit itself—it was the consistency problem.

    General AI is great for brainstorming, but when you're trying to evaluate something over time, consistency becomes just as valuable as the quality of the feedback. Without that, it's hard to know whether the page changed or the reviewer did.