Execution of a Golden Marking Playbook, with Marlena Sarunac of The Company Advice
https://codestory.co/podcast/bonus-marlena-sarunac-the-company-advice/
Marlena and her now co-founder met at a prior company, and worked well together promoting that brand. The built a playbook, and always dreamed of starting their own thing to push those playbooks. The stars aligned later in life, and they decided to give it a go.
Most marketing fails because it relies on sentiment rather than Systems. Marlena Sarunac and her team at The Company Advice have proven that the most successful brands are built on Repeatable Playbooks. > Moving from a single-brand focus to 'pushing playbooks' for others requires a shift from execution to orchestration. This episode highlights the 'Founder Alignment' necessary to turn a dream into a scalable agency. In 2026, as the barrier to entry for new products drops, the ability to execute a high-level marketing playbook is the only true moat left.