Exit Strategy?

Selling the business, taking a few months and building a bigger one to repeat the process.

I love this question! It’s the basis of my entire entrepreneurial career plan - built projects with the intent of selling and exit when I’m ready.

Last year I “exited” a digital course + community I started with some friends a few years back for $30k. In 2019 I sold a digital project to someone I’d done a joint venture with for $5k.
I think the big thing with exits (is there an IH group for this!?) is that you need to build with the intention of leaving it one day as early as possible. Things can get pretty sloppy/slapped together when you build for yourself vs other people to one day take over.

I think it also forces you to be a better student of what you’re building so it changes the process a little bit. To exit you’ll need to be able to answer questions like:

How built out is the brand? What is the following and active customer base like?
How developed are the processes? Having something thrown together for delivery is entirely different than a clear, detailed system ready for transition
What is the user attraction model like? Has it proven to be effective or would another one need to be built/tested?
How much does it cost to acquire users?
Are legal/financial docs in order?
Churn rate?
Traffic sources?
How “clean” is the code? Can someone else step in and take it over or will there be extensive work to understand/keep it going?
What is profitability on a monthly basis?

Enough so that it gives a buyer confidence/certainty that they can make money from the investment.

So long answer far too long, I think planning for an exit strategy as a part of the lifestyle biz lifestyle gives the career more depth and longevity for sure.

Only sell for the right offer. As @candid_jan said "Selling a SaaS and starting over is like saying you're going to keep being successful, which we know in a world of IH isn't quite the case, some ideas work, others don't, it feels a very stress inducing strategy." - This is spot on.

You can go bigger and better but remember, you are starting over therefore make the sale of the business, worth it to you.

I don't have it all figured out. But it depends on the success of the product, the roadmap, the possibilities to expand, partnership etc.
I'll meditate more about that. Thanks for asking !

I feel like SaaS is very short-term, as such building MRR to purchase cash-flowing/capital-appreciating assets is the plan. If the short-term SaaS falls-over, you have the assets to fall back on.

Selling a SaaS and starting over is like saying you're going to keep being successful, which we know in a world of IH isn't quite the case, some ideas work, others don't, it feels a very stress inducing strategy.

It all depends on the level of success you've had but I'd rather assets dictate the lifestyle I lead than a short-term model.