Exploratory Headlines

Next time you write a headline, instead of using a commitment taking approach, try exploratory headlines.

For example, if you're a travel or hotel website, you could change the heading from "book a room" to "check availability".

In this case, "book a room" indicates commitment, which is a big ask. "Check availability" on the other hand is more open and friendly - it leaves the door open and simply invites you in to see what's available, without asking for any commitments before hand.

Some other examples:

• Change "create an account" to "try it now"