Extreme questions to trigger new, better ideas
It is difficult to brainstorm fresh, transformative ideas. Telling everyone that “no idea is a bad idea” isn’t enough of a prompt. These questions will stretch you beyond your daily experience; if you’re lucky, they could even lead to a unique business model and a long-term competitive moat.
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I studied creative advertising at university, and one of my professors used to say that to find something that someone else hasn't thought of you have to come up with 1000 ideas. You can imagine the response from my peers when we heard that. But it's true. Coming up with completely unique ideas is hard especially when you're using the same forms of ideation as everyone else. These questions are a great way to get you thinking a little differently 👍💡
Such great questions! Love how he's making you pull apart your business idea. Plus, the fact that we don't need million different ideas, we just need one idea that we can add a million different value source to the customer from it.
Great questions that bring a lot of perspective and enable to rapidly identify margins of improvement! Thx a lot!
Nice one, I use this technique quite often
Love this outside-of-the-box thinking. I always struggle with ideation because even when I think I've come up with something unique, I'll tell someone about it and they'll point out that it's not that unique after all. So, this is great. Thanks for sharing.