Ask IH: What Was Your SaaS Launch Strategy?

0. ongoing throughout the entire launch:

• social media posts (following jab jab jab right cross, post valuable content and only seldom promote)
• blog, trying to do it at least once every two weeks
• vlog, trying to do it at least once every month
• build relationships with major bloggers in the field

1. establish some initial authority and trust by contributing value in relevant communities on the following platforms:

• reddit subreddits
• quora topics
• linkedin groups
• facebook groups
• twitter chats
• forums, indiehackers, producthunt
• youtube channels
• slack channels

2. promote launch, features and special offers in above communities
3. build a list of related bloggers and contacts in the field (while trying to not abandon communities at the same time... this is tough), outreach them with cold emails, dms, commenting on their social media platforms
4. submit to smaller product submission sites (beta and early adopter communities, review sites, startup aggregators etc)
5. launch on bigger product sites (and maybe another iteration in some of the communities)

• producthunt
• hackernews
• indiehackers

6. gather feedback, engage customers, iterate, rinse and repeat some of the steps

cons: takes a lot of time
pros: $0 spent