I have just pivoted from crypto to Parent Teacher Associations (odd but true - check out https://cryptostar.money and https://supportmyschool.co.uk). I have just discovered Facebook Ads. A simple trial shows that the cost per click is only 10% of what I am paying Google for the same audience. If like me you were not familiar with Facebook Ads it is worth checking them out.
Has anyone used them for B2B?