Facebook Ads vs. Google Ads: Which Is Best for Your Business?

One question my users often ask me is, "Which one should I choose between Google Ads and Facebook Ads?"
Based on my long-term observations, I believe that.

1. Facebook Ads are Better for brand awareness, Google Ads are better for purchase intent.
2. Facebook ads have granular audience targeting by demographics, interests, behaviors, etc., which can be viewed in detail in AdTargeting. Google ads are broadly targeted by keywords and have some demographic targeting capabilities.
3. Facebook ads get more exposure and clicks at a lower cost. And Google ads pay more for clicks, but users are more likely to convert.
4. 52% of marketers say that their audience is more likely to engage with their ads on Facebook than on Google. 45% of marketers said that their audience was more likely to engage with their ads on Google than on Facebook.
5. Facebook ads have unique ad space for messenger ads and Google ads have unique ad space for shopping ads.
6. Facebook ads are best for low-cost products and products with social components, and Google ads are best for high-cost products and retargeting ads.

If you have another opinion, please share it with me!