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Facebook Groups: What to do when users prefer it?

My target user group (maternal health/ pregnancy space) turn to Facebook Groups, naturally.

As I’m building a product with a community, I wonder if it makes sense to create a community on say Discord or create a FB group.

How would you approach building a community on a platform that may/may not be popular amongst your target audience?

on March 10, 2021
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    Start with FB Group, move to another platform after 1000+ members (if you want them to pay for accessing the community).

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    i think this is always an option at the right time.

    maybe starting on FB and growing to a decent size (100+?) makes sense to start? it's up to you. but, many folks stay there for a while.

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    What about using a community platform with support for signing up with a Facebook account, such as Discourse?