Failory's February: 71,781 Page Views, 4,338 Email Subscribers and $755.12
Hey Indie Hackers! It's Rich, the founder Failory where I weekly publish startup-related content.
I started the site one year and a half ago and in December of 2017, I turned the site into an open startup. This means that I am openly sharing the metri
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Thanks for sharing so much details. I really enjoy following your story.
Thanks!!
Great write up. Regarding your pricing: I think its low. Correct me if I am wrong. You charge $60 for an ad to 5k newsletter subscribers?
That's correct. The estimated clicks are 40-60. How much do you think I should charge? I want to provide some ROI to the advertisers!!
Do you know what potential advertisers are paying per click on FB or other less targeted digital advertising?
The return of their investment is impressions as well. I estimated some CPM and CPC rates.
5,000 impressions @ $50 cpm = $250
50 Clicks @ $2.50 /click = $125
You can charge $375 and not feel bad at all.
You're giving them a great value. As you grow you give more and more value.
For each sponsorship you sell at that rate.... you can pay someone a full-time wage to research and email 100 potential sponsors a week. Which should get you at least 1 sale per week.
Thanks a lot for this. It sounds cool. I was told many times to increase the prices but I'm usually scared by the fact that the advertiser doesn't see a return in the investment.
As for hiring someone to research, do you know anyone? Is there any place you would recommend me to look in (Upwork maybe?)?
onlinejobs.ph
Upwork (yeah sure or fiverr)
also FB groups of digital nomads is a good place to find good ppl.