FB ads pros, how would you sell this?

Hiroshima Castle Spectacular - TokyoSpark

Exclusive! You can't find this piece anywhere else -- only on TokyoSpark. The Hiroshima Castle like you've never seen before -- in my "painted spectacular"

tokyospark.com

I’m working on organic traffic to my site right now but was curious to try Facebook ads to sell digital artwork about Japan like this: https://tokyospark.com/art/hiroshima-castle-spectacular/

I’m curious how would you sell this using Facebook Ads?

Some sort of lead magnet? Lea