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FB Bidding strategies you wanna know!

Lowest Cap Bid- What it actually is ?
Your bid starts from a lowest amount and goes up higher and higher.
There is no control over anything.
You need to monitor , You should use if you have limited budget .

Cost Cap bidding strategy- You will set a cap over the bid . It means bid will go high but the average of all the bids will not go higher than the set cap.

Bid Cap strategy- You will set a cap over the bid . It means bid will never go high as well as the average of all the bids will not go higher than the set cap.

Target Cap Strategy - Discontinued by the Facebook . You can set the cap on bid . The bid amount can go high 10% and below 10% than the set cap.

The best strategy from all the above is Cost cap because it won't let us miss any bid.

on February 27, 2023