Landing Page Feedback March 26, 2019

Feedback about website - Is it clear what we do?

Jacobo Vidal @jacobovidal


This is Jacobo, cofounder @ Arengu.

We have updated our whole site this days and I would like to receive some feedback to see if people understand what we do.

Is the concept of what we do clear?

Any feedback will be really appreciated and please I would also love to know what's your profile (UX, developer, marketing, etc).

Thank you!


  1. 3

    Hi Jacobo,

    First of all, congrats for building up Arengu's page. It's well constructed, and we can see you have put much efforts in the making. The website has a professional look. My only comment here would be on your brand's identity. I guess it's still early but the overall design does not convey a unique identity, as it uses the code of most modern sites: such as the "people doing stuff" illustration svgs. But don't worry that much on it right now, the website is pretty good.

    That being said, I've taken some time to truly understand what you do. You build ready to use sign up forms, right? So we may expect the "sign up free" buttons on your site to really stand out.

    Second, when going to your sign up page, I have been like "OK, it's a sign up form, so what?". My advice would be that you clearly explain to your target why you are facilitating the building of sign up forms, why it would be worth buying your solution than trying to spend hours of getting this done.

    Show why is this a pain to build signup forms. Show how it is easy to build one and customize it. Robfitz comment is pretty well summing up my thoughts on this.

    PS: if you may wonder, I think I could be in your target, as someone who know how to code but not involved enough in coding to spend hours getting this kind of stuff done by myself.

    Keep up the good work :-)

    1. 1

      Hello Cuireuncroco!

      Thank you very much for your message and feedback.

      I agree with your design point, our design still has not an unique identity, but we are still in an early stage and very limited design resources. When we grow up we will for sure change that and build an unique identity around Arengu.

      Regarding your question about what we actually do, I've already replied few questions above but to simplify Arengu is focused on sign-up process and easily building sign-forms with a drag & drop builder and connecting them to any backend using a visual interface (no/low code).

      I totally agree with your vision "it's just a sign-up form" because some people doesn't know the pain behind a sign-up process, we should actually improve the message focusing on that pain and our advantages instead of being a bit generic.

      If you have further questions do not doubt to ask, I really appreciate this kind of feedback.

  2. 2

    WOW, I love the look of the website. Very clean and elegant. Fantastic job on the UX/UI. I personally understood what the product does (but I am also a software developer).

    1. 1

      Hello spartan!

      Thank you very much for your feedback. We are still improving on UX/UI, if you sign up in the app I would love to hear your feedback as you are a software developer.

      Do not doubt to contact me back in case you have further questions or need help with set up :)

  3. 2

    It's pretty clear and the site looks very clean!

    1. 1

      Hey Robin! Thank you very much for your feedback!

  4. 2

    My first question was how it's different from any other (good, modern) form builder.

    It seems like you're not claiming to be able to do something new (I think?), but rather to be a vastly better way of doing what folks are already doing with other tools.

    If that's the case, then I think screenshots/differentiation/examples matter a lot more, and a lot earlier, and some of the basic "explainer" copy matters less. For example, 'how it works->create/share/results' carries roughly zero information about why I would choose you over an alternative (unless you're aimed toward non-consumers who have never created a form before, which would totally change all my suggestions).

    Given the importance of examples and UX for a "just works better" sort of pitch, I think the one you pick needs to be both a) higher priority and b) more compelling. The first page just looks like a normal, commoditized form (and it breaks when I try to continue with the pre-loaded data: 'We are sorry but your email is not valid because has no MX record. Please try a different email address.')

    I think my overall feeling is that a lot of your copy is telling me what form builders in general do, as opposed to what yours does in particular. I think you've got a good pitch for a brand new type of never-before-seen product, but are probably over-explaining the basics and under-explaining your differentiation given that it's a fairly mature category with well-established alternatives. But again, ignore all this if you're aiming toward non-consumers (although then you might want to be even more simple, for example telling them why forms are a good idea in the first place compared to letting their tech agency do it all).

    Edit: you also really need some before/after case studies to show the difference once folks start using your thing. I'm already handling the "use case" of getting sign-ups and accepting money, so you don't need to tell me those are things you can do, but rather to show me why your way is so much better/prettier/profitable that it justifies my putting in the effort to switch what I've already done.

    1. 1

      Hello Rob,

      Thank you very much for your feedback.

      What's our difference between other form builders? Actually Arengu is not just a form builder, with our technology we can cover the technical part of user onboarding: sign-up forms and automations.

      None of the existing form builders (JotForm, Wufoo, Formstack, etc) can actually cover a sign-up process. I mean, if you use any of those apps they can send data to any backend using webhooks or if you need further flexibility you combine them with Zapier, Integromat, etc but this is a one-way communication flow, this means you can't create custom validations with 3rd party services, you can't actually authenticate the user and redirect them to a private area, you can't use sign-on providers, etc

      Using Arengu you can build or optimize the whole sign-up process creating your form with a bunch of specific features (social login, multi-step, custom validations, payments, dynamic redirects, etc) connected to your backend and easy embeddable in any page with just a line of code. This is specially useful for marketing teams to embed sign-up forms directly on landing pages to optimize the conversion funnel. Apart from this, you can create onboarding flows like when someone sign up send a welcome email, enrich data with Clearbit, send a Slack notification to VP of sales or Account Manager based on company size, subscribe the user to a MailChimp list based on his role (marketing or dev), etc all of this without a single line of code. If you find form builders that can cover this please, let me know.

      I agree with some of your points, maybe we are covering the basics in our website and we should focus on advantages and go deeper with technical aspects but I am a bit afraid to "shooing" non-tech people.

      Regarding the error of "'We are sorry but your email is not valid because has no MX record. Please try a different email address." this is made on purpose, actually if you read further it says this is an example of validation form that verifies if your email address has MX record or not. But we will try to emphasize it is a test form to avoid confusing.

      Please do not doubt to ask further questions, this kind of feedback really help us :)

  5. 2

    Hey Jacob, your website looks really nice! The design looks really polished to me, and I think it's clear what you do (I'm a software developer so that's my perspective). My first thought is a little bit how it's different from Firebase? Is it that you can pipe the authentication through some other server? And you guys are making it easy to do 3rd-party sign-on? I guess I understand the product concept but I wonder a bit about the tech details :) Or is the goal that non-technical people can design a flow, but then it gets technically integrated?

    Either way, already looks pretty fancy from the design side of things, good luck!!

    1. 1

      Hello Monica,

      Thank you very much for your feedback.

      When you start a new digital business there is always a bunch of features around your core app that has to be done like the sign-up form/page, welcome emails, Slack notifications, custom validations, subscribing the user to your MailChimp list, etc

      The point of Arengu is to help cover all that sign-up process without dealing with complex integrations or wasting lot of time development non-core features. We allow non-tech users to "make magic" and for developers, we save time and resources.

      Regarding differentiation from Firebase, we can actually connect our sign-up forms to anything that has an API and also cover more uses cases like a sign-up flow with online payments/subscriptions, SMS/Email/Identity verification, multi-step forms with custom validations between steps, etc with a drag & drop builder. Basically we can do two-way communication between our forms and 3rd party services to easily create custom flows in a visual way (no/low coding). Once you create that sign-up flow you can embed your form to any page with just a line of code. This is specially useful for marketing teams to embed sign-up forms directly on landing pages to optimize the conversion funnel and, in case you need to make changes, you can do directly in our platform without having to touch source code.

      Hope this clarify your questions, in any case, I am glad to answer further questions you might have.