Shiny New Thing syndrome? I don't think so, but...
This is a B2B2C Project, main paying customer will be a brick-and-mortar business/restaurant/retail who is looking to improve their customer experience by enhancing the first few moments a customer walks through the door and also would like to get to know their regulars on a first name basis. Data insights/visitor patterns and individual targeted promotions possible via POS integration as well. Similarly, drive-thrus and store arrivals will be enhanced with custom audio announcements for customers arriving, letting them know what's new or simply greeting them.
Target user is most likely 25-45yo parent, or someone who would get a thrill by being announced like royalty when they enter a restaurant or store. People in the general area will (hopefully) smile, moods will lift, and commerce will be a little easier. Long lines and waiting areas will be warmer with some conversation starters, taking the edge off of cranky/hungry kids and having some fun in an otherwise boring and awkward moment.
I'm launching the customer/user validation phase now, followed by a basic prototype for direct validation.