Feedback for new tutorial needed 🙏
Hey, I'm Wes. Solo-founder and developer for ContentBlock.ai
I've been having a huge problem converting users from a free trial to paid subscriber (it's currently at ~0.82%) and I think it has to do with users NOT knowing how to use the app. Many of the trials use barely any credits and I get support requests like "How do I use it?" all the time.
I built a Getting Started Checklist, a Getting Started document, pop-up videos, tips & tricks articles, etc. but nothing seems to work.
So I'm trying a tutorial that hopefully guides them to the 'aha' moment a lot quicker.
Here is a link to the tutorial. No sign up or registration required.
Let me know your thought on what I can do to improve the tutorial, improve my conversion rate, or both.
Thanks :)
Your product is too bloated.
I know because I've used it.
You need to streamline the product user workflow so that the end user is able to use your product much faster.
In addition, you should add DeepL to your API so it can be market-competitive.
Hmm, this is an interesting suggestion. Do you mean "too bloated" as in "too many secondary features" ?
I think my new-user workflow is pretty quick and streamlined - magic link email sign in (no password), right to a "create your first document" option.
As for DeepL... I already have a translator feature built!
Not the question you asked, but an issue I observed: when you use Segoe UI, you need to make sure you import it somehow AND specify a default font (
sans-serif). Segoe UI doesn't ship on Mac, so I'm seeing Times New Roman instead. You also want the fallback when using Inter, as you are loading Inter from google, but it will take a sec, so users will see the browser default first.Darn, I didn't even know that was a thing! I checked and you're right, a lot of my Segoe UI fonts are defaulting to Times New Roman (which doesn't look good).
I tested on my cousin's Mac and the Semi-Bold version seems to work okay. It's the regular weight that's the problem.
Haven't been able to find a solution (assigning a fallback font) on the dev forums yet so I may just need to replace that font style with something similar. Why must there always be a problem lol
You can write:
font-family: 'Segoe UI', sans-serif;orfont-family: 'Inter', sans-serif;. You can install https://www.npmjs.com/package/stylelint if you want - it will tell you about things like these. One example I would not have thought of without stylelint: when you have a:hoverstate, always declare a:focusstate too, for accessibility, so that people tabbing through your website see what's selected.Thanks a lot for the suggestions!
The app is built on Bubble so this specific CSS styling with an imported font doesn't appear to work. Other people on their forum seem to have the same issue without a solution.
I think this week, I'll just manually change the Segoe UI regular weight font to something like Roboto (unless you know a more similar font?)
As for the hover and focus states, I'll make those changes ASAP :)
You're welcome, and you could try Source Sans Pro, which is available on Google Fonts, although Roboto is quite a good font too.
Merci 🙏
I think you need success stories. How did people find it successful in generating content? Was the content useful for their SEO requirements.
I can offer you a good service for 100$ a week, to do tutorials and some growth stuff for you.
Thanks for your reply, Mark!
I built the tutorial to help teach people how to use the software (my data shows they aren't using it correctly). As for success stories, ContentBlock is far too young to have any.
Do you have a link to the services you provide?
Check out my blog: https://panashe.hashnode.dev/what-happened-to-clubhouse-and-what-could-it-try-from-a-growth-perspective
I have written articles on "sort of similar" challenges, we faced at my previous company. Users need a clearly laid out use case : https://medium.com/@panashetapera
All in all I am a growth marketer, let me know your thoughts.
Hey, just circling back to this to tell you that your post was helpful.
I ended up implementing one of your suggestions:
"3) Re-engagement emails for non-daily active users that give them a digest of the top 10 rooms of the previous day or the previous week. These should be curated according to who the individual follows, assuming."
How I did it with ContentBlock was simple - re-engagement emails that urge them to come back and finish writing their documents.
In the email, I also dynamically generate AI text that could go with that article, which makes each email they receive completely unique.
Thanks again,
Wes
Can I do growth efforts for you say @ $100 a week?
Thanks, Mark!
I'll take a look at your blog and get back to you.
I think the problem both with your landing page and the tutorial is it's difficult to understand what the benefit of using it is. On the website, I can see you highlighting text and doing something generative, but it's not really communicating the aha moment.
I went through the tutorial and once I highlighted and clicked generate or rephrase, I had not idea what it did. There's quite a bit of text and you're expecting the average person to memorize it so that they can figure out what changed.