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5 Comments

Feedback ghosting

Hi all,

Has anyone experienced asking for feedback on your product from people who you know from your working life in the past or present and they say yeah great send it along and ill have a look.

All you are asking for is a quick look but then you just get silence......

I find it frustrating because if someone asked me the least I could do is have a look or send a message later saying I cant find time etc but I would always get back to them in one form or another.

on July 17, 2023
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    If know them, get into the same room with them and ask them to try it out in front of you.

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    People are busy. A 'quick look' is quite vague. Are you expecting them to figure out what your product is and spend time thinking about it? Unless they are used to critiquing work it all seems a bit of a pain.

    Good friends will do it - but acquaintances are likely to forget.

    I'd suggest that you are much more direct but don't 'corner' them with very hard questions.

    Number 1: do YOU know what you want to know specifically? If so, ask them in a way that they can answer directly. It's tougher to ignore a specific task. Perhaps 3 questions that don't allow them to write just yes/no.

    Once engaged with it - you might be able to chivvy the main responders for more info. Flatter them also by saying that you value their input and sought them out specifically.

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      Thanks - good points

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    Oh yeah! Being in the gaming space people do this to me all the time XD

    "Show me what you're working on" or "I wouldn't mind taking a look" and then crickets...

    What I've learned is that following up is important.

    People are busy and to them what you're working on isn't nearly the most important thing in their lives. To get the output you want you gotta give the input, which in this case means lightly bugging people (maybe 2-3 follow up messages) to give them a gentle prod.

    I've found usually people (especially friends, family, and coworkers) read or glance at the thing I send them but then get distracted.

    For my gamified productivity system it's been really hard to get people even on the team to check out the various channels.

    To help fix this going forward we're aligning the meetings and messaging more to how people engage. If we need to follow up we'll do follow ups, but if we need to position the project in the way that promotes interest for the person we're sharing with then we'll focus on that.

    As an example, the person who's been reading the newsletter the most is someone on the team's mom, but their mom actually told them that she wouldn't be taking a look, however thanks to our analytics we can now get that person to ask their mom why she's reading the newsletter so much even though she said no at first which could lead to interesting discoveries in our brand/language/positioning

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      Thankyou for your reply - I always find it hard to push people who I know with a follow up but maybe ill give them a poke.

      Thanks