Feedback needed: How would you improve retention on my $10.000 MRR solitaire site?

U make 10K MRR from this? Damn congrats!

My ideas:

• Build a community around it.
• Spent 5 min playing... you never prompted me to sign-up for an account, if you did and advertised some advantages you would have my details (assuming I am into solitaire) - actually i suck at solitaire .
• Add some Amazon Gift vouchers hidden every 100/1000 games played at random, if you make 10K MRR I am sure you can spare $10 every so often.
• Alternatively say you will donate $X to a charity every time XXXX games are played - add a global counter - or plant trees or whatever. Then tell congrats with a leaderboard to those who played most games. If people arent registered and played tons of games, prompt them to register
• Additionally you could simply add a couple of layers of gamification to retain users...tons out there!

I got some extra ideas around content, but that's for another time!

Hi @holgersindbaek, I love your story behind Online Solitaire.

Would love to get in touch with you on a possible collab?

Cheers!

Your site is offering online play and a downloadable version - that's a bit confusing at first glance. Do you show ads on the downloadable version? - if you don't you are just cannibalizing your own site in a permanent way that then delivers zero revenue.

Your site says it's ad-free but there are ads showing next to the online version.

I think your website needs work, I wouldn't bother with the big comparison matrix you have for you and other competitors, it's eating up space, people want to go from getting on your site to playing as fast as possible. For a free product you don't have to do the comparo for your users, they can do that themselves, but they probably won't, they just want a nice-looking version of the game they know already how to play. I would move all the rules off of the page and onto a separate link, maybe embed the how-to-play video in place of the text and put the text elsewhere. I would do a separate page for each game and keep the rules for each on their own page if needed.

Your site needs an independent copywriter makeover, more modern graphics as well. I would investigate getting a website agency to build you one from the ground up and SEO it for you. I would also work like crazy to get as many links back to the site as possible. look at the link profiles of your competitors to get started.

Your site is really too busy so maybe do this - have a main page with a screenshot link to each game that shows an image of the game, the name, and "play free now" then have a page for each online game, have a link from that page to instructions, with a video - one big button that says instructions, another that says bookmark, and a third that says download.

That's it, no overthinking, get the player directly to the benefit, assume most know how to play or will figure it out.

Try to get the online graphics of your game looking as modern as possible, it looks a bit dated, the other graphics on the page only make it more so. I am not throwing rocks here you have a great business that makes big money, spend one month's worth of it to give it a sleek website and a fresh new look.