Feedback on cold reachout through Reddit
Hey 🖖
I'm looking for some feedback on this message that I have been sending on Reddit. I am looking for beta users for my website, in particular people that would want to upload clips, and vote on others clip, of the game Rainbow 6 Siege.
My process is to look on the r/rainbow6 subreddit, search by gameplay clips, and if something is of a similar quality to what I am looking for, I go to that user's post history. If they regularly upload clips, and don't seem to be the kind of person that leaves toxic comments all over the internet, I will reach out to them to see if they are interested.
Here is what I send them, I'm happy to consider all incremental feedback!
"Hey mate, I noticed you posting some of your ace clips from siege. I'm looking for some beta users for my website I'm about to launch - https://thatwas.pro
The process is;
- You upload your best clips each week/month (not sure of batch timeframe yet)
- For the clips submitted in the previous week/month, you upvote or downvote each of the clips from everyone
- The top videos are compiled into a community best-of each week/month (depending on the timeframe).
Do you think you would be interested in being a beta user and finding any bugs in the process? It should generally be bug-free at this point 😂"
I would just give it a try and see how many responses you get (without getting banned of course!)
Also, I'm missing a bit the 'what's in it for them'?
You're asking for them to become a beta user, but you're mostly focussing on what you get out of it (feedback), rather than what they get out of it (a community, cool clips featured, etc.).
I think it would help if you rewrite it a bit and focus more on what they could get out of becoming a beta tester.
Exactly, you're supposed to help people with your business, and you can start by describing your benefit: "I'm building this thingy that helps Rainbow6 fans like you to share their clips", smth like that. Also, maybe your target audience loves trying everything new and "underground", so maybe write something like this: "I can give you free access to this new system for Rainbow6 power players". Or, "Do you want to become one of the first users of...", or, "here's an invite to..., please don't share it with anyone.", stuff like that.
Wow thanks to both of you! That's a much better way of framing it, hopefully I will start to see a bit more traction with these conversations now
Hey Matt - kudos for sending cold outreach!
I'm curious: has anyone replied to your message? Or is it just getting ignored?
If you're getting ignored, I recommend rewriting your message to answer your reader's question: "What's in it for me?"
Looking at your message, it a) feels like a lot of work for your reader to do and b) you don't give your reader a reason to help you out.
Nobody wants more work. Or to help out a stranger without knowing what they get out of it.
A great way to get their help is to phrase your message in terms of, "Hey, you're the person I'm creating this website for. I'd love to get your advice so I don't accidentally create the wrong thing. [Here's what you get out of it]."
I had initial success cold reaching out to people on Reddit but after doing it for a while I got banned left and right...so definitely choose who you reach out carefully!
understandable that it can happen... I have been banned for sending links to websites that I have genuinely found helpful but whose URL included an affiliate link. I will keep it in mind!
I haven't had huge success with DMs in reddit so take this advice with a grain of salt, but I find reaching out cold like that usually doesn't work. What I have had limited success with is replying to posts/comments, saying something specific to their post, and then sending a DM to continue the conversation if I had a reply.
Hey that's a good idea, it will help other potential beta testers see and sign up as well. I guess I am hiding behind the DM in case someone says it is a bad idea!