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Feedback on Idea: Branded Fortnite experiences

Dear fellow Indie Hackers!

I have a new product idea to share with you. As a game developer, I've been inspired by the success of Fortnite. Epic Games has released Unreal Engine for Fortnite which enabled me to create customized experiences within Fortnite that look entirely distinct from the game itself.

With more and more brands aiming to connect with the Generation Z audience, they are investing significant money, ranging from 5 to 6 figures, in creating branded experiences. However, the process can be time-consuming, taking anywhere from 2 weeks to 6 months to complete.

My idea is to develop a product that streamlines this process, allowing for the rapid creation of customized experiences tailored for any brand. By doing so, we can significantly reduce the cost of running a branded Fortnite campaign, making it accessible for a wider range of businesses. I believe this approach would be particularly beneficial for companies that already have a Generation Z audience and want to be innovative. I imagine something like Wix at the time when website creation took a lot of time and money.

I'd love to hear your thoughts and feedback on this concept, as well as your ideas of the best target audience for such a product.

on October 10, 2023
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    What does a branded experience look like? Coca Cola posters/ads on the buildings in the game?

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      Custom environment with gameplay to promote something. For example, Oral-B has created a custom island where players need to build a factory to manufacture a new tootbrush. But these can be also places for live event or even company building game for remote teams